Skills used: creative brief writing, a Get/Who/To/By strategy framework to connect the client’s personal pension for a Billy on the Street style video to CommonSpirit’s tagline: Hello, Human Kindness.

Business challenge: subtly highlight the Broncos’ 10 year partnership with CommonSpirit Health in a fun, community-building way that connects back to the healthcare brand.

Concept: Spark acts of kindness throughout the Denver community through a Billy on the Street-style video.

Bringing the big idea to life: We took to the streets of Denver to produce this silly-fun campaign, with a legendary Broncos wide receiver and Miles the Mascot as our hosts.

Integrated campaign placements: 3 :60 second videos plus static ads for social media