Creating and scaling brands with supporting character energy

You read that right. Neuro-marketing research shows the best brands make the consumer the main character with the brand as the trusted sidekick. That’s why my branding strategy is grounded in market research and internal interviews to find where values intersect.

HonorHealth

Gave an Arizona-based healthcare client the cojones to stand out from the sea of sameness.

Lilly - A Medicine Company

Helped a pharmaceutical giant build a brand (and fandom) for the Mounjaro app.

Tampa Bay Rays

Wrote the brand strategy behind the multi-Addy-winning Tampa Bay Rays brand refresh.

Riverlights Home Communities

Built the brands and brought them to market with award-winning campaigns.

Empath Health

Won my first Emmy-award for the TV spot by collaborating with brilliant folks in production.

Evara Health

Gave this community health center a new name and vibrant brand reflective of their street cred.