Challenge

Carina had a strong Instagram following but needed to move beyond the volatility of social media. The goal was to build a sustainable platform where followers could become loyal subscribers and paying supporters.

Insight

Her audience craved approachable, evidence-based recipes and trusted her voice — but Instagram wasn’t enough to deepen engagement or diversify revenue. A subscription-based newsletter was the bridge between casual scrollers and a long-term community.

Solution

I wrote SEO blog content that turned Carina’s recipe library into an evergreen growth engine. Posts were optimized for her audience, crafted to match her approachable, educational tone, and designed to deliver immediate value while encouraging subscriptions.

Impact

Helped @kalememaybe grow to 61K+ paying subscribers for goodmoodfood

Tools used: Wordpress, ChatGPT, Google Analytics, Google Keywords