Skills used: behavioral change research, fan focus groups, client and stakeholder workshops, brand platform, client presentation creations and deliveries

Business challenge: get more butts in the Tampa Bay Rays’ stadium seats.

Audience research takeaway: baseball games are a snooze-fest.

Insight: At the heart of the Rays is a mission to energize the community through the magic of baseball.

Strategic brand idea: Show how every game you attend is an an unforgettable win.

Bringing the big idea to life: We collaborated with an extensive list of athletes, local businesses, proud Bay area residents, and the Rays creative team to bring a one-of-a-kind experience to announce this exciting era along with the Nike City Connect uniform launch.

Integrated campaign placements: 4 video spots, in-facility signage, OOH, badge descriptions, and a variety of experiential components for the campaign, uniforms