Skills used: consumer research, competitive audit, client workshop, brand positioning development, creative concept and campaign development, client presentation creations and deliveries, creative direction

Business challenge: To show healthcare decision makers how Tidewell Hospice’s unique touch reignites families throughout the entire health journey – well before and beyond the passing of a loved one.

Target audience takeaway: Most healthcare decision makers see hospice care as a cold, depressing end for their family member rather than a beautiful bookend to their life’s story.

Insight: A life shared is a life fulfilled — even if your dreams didn’t go exactly as planned.

Bringing the big idea to life: We leaned into a love story via song lyrics to differentiate the Tidewell Hospice experience from the expected.

Integrated campaign placements: 3 broadcast and OTT spots, print ads, digital ads