Challenge

As an early-stage DTC startup with 12 e-commerce brands under one roof, Wholesome Goods needed conversion-driven copy that could scale revenue fast and attract investor confidence.

Insight

Wholistic shoppers only buy from brands they deeply trust.

Solution

The parent brand and each product line needed distinct voices and messaging while still rolling up into a cohesive portfolio. Partnering with growth and design teams, I built the brand identity, voice, and key messaging for Wholesome Goods and its sub-brands. I wrote conversion-focused landing pages, nurture flows, social campaigns, and product copy that turned browsers into buyers. To keep the portfolio consistent and scalable, I created messaging frameworks and managed cross-brand copywriting for quality, speed, and cohesion.

Impact

The work paid off. Wholesome Goods grew from a scrappy startup into a competitive DTC portfolio receiving accolades from Oprah, Martha Stewart, and Rachel Ray magazines and earning shelf-space in big-box stores. The growth helped secure a $15M financing partnership with Wayflyer.